A few weeks ago, I was charged with bringing dessert to a friend’s dinner party. Though I love to bake, I didn’t have time this particular Saturday afternoon to pull out my mixing bowls and cookie sheets to whip something up. And so I knew exactly where to go: Crumbs.Crumbs Bakeshop first began serving their Signature cupcakes in 2003, when their Upper West Side location opened. About four years later, I tried my first Crumbs cupcake, and, as I sank my teeth into a soft and spongy chunk of yellow cake topped with a heavenly smear of buttercream frosting, I was hooked.
Now, six years after the original Crumbs opened its doors, I must not be the only one who is hooked, because Crumbs currently has ten locations here in the city—and the franchise is growing like, well, someone who has been chowing down on way too many cupcakes.
At last count, there were three Crumbs Bakeshops on Long Island, two in Connecticut, two in New Jersey, and five on the West Coast, all in and around Los Angeles. Traveling coast to coast like a celebrity who has just hit it big, these are some popular cupcakes—and rightly so.
On this particular Saturday, I made a trip to Crumbs, eager to pick out an assortment of cupcakes to share with friends, some of whom had never tried the rich and creamy deliciousness that is Crumbs before. I walked up to 78th and 3rd—and my jaw dropped in horror when I saw that Crumbs’ Upper East Side location had been boarded up. Utterly disappointed, I was on the verge of shedding tears when I happened to notice a little handmade sign with an arrow pointing to the left. I followed the arrow and, lo and behold, there was a brand new Crumbs just a few doors down.After shedding tears of joy and relief, I pulled myself together and entered the new Crumbs. The bigger and brighter space lit up the cupcakes, cookies, and other treats, allowing them to be displayed in all their glory. It also afforded room for twice as many tables up front, where patrons can enjoy their treats over Crumbs’ various coffee and tea concoctions. I made my way to the counter and began the arduous task of deciding which of Crumbs’ many cupcakes to choose.
The Crumbs Signature cupcake is a mound of moist cake topped with creamy icing in a variety of lively colors and flavors. At $3.75, it is bigger than my fist (and probably the fists of people who are much larger than me, as well) and the perfect size for sharing—though you’ll surely be tempted to eat it all yourself. My original plan was to purchase three or four of these, to be shared between five people. But when faced with all of Crumbs’ marvelous flavors, I began to second-guess myself.There was chocolate, vanilla, chocolate-covered strawberry, devil dog, fluffernutter, cappuccino, cookie dough, peanut butter cup, red velvet, vanilla coconut—the possibilities were really endless. My head spinning—and my stomach growling quite loudly—I tore myself away from the oh-so-enticing display counter and instead selected a package of assorted minis.
With twelve pint-sized cupcakes, including a black-and-white, a red velvet, a vanilla coconut, an Oreo cookie, and classic chocolate and vanilla, the pre-assembled pack looked to be the perfect size for our party of five to share—and it was. It was also the hit of the dinner party. After we had all dug in, cutting the tiny cupcakes into quarters so we could each taste a bit of every one, there was not a single crumb left.But five very happy Crumbs fans remained.
This past Friday, a group of friends and I decided to venture down to the Lower East Side to check out something called the 





